Understanding why the Patient Holds the Key to Successful Drug Development

Patient-Focused Drug Development has gained significant attention in recent years as a method to enhance medical product development and regulatory decision-making. By systematically incorporating the patient perspective throughout the process, this approach aims to transform how innovative solutions are identified and demonstrated.

In this whitepaper, Dr Lisa Campbell, Senior Consultant & Medical Advisor at NDA, explores the benefits and challenges of ensuring patient experiences and priorities to define success. 

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