Payer Negotiations - Identifying and overcoming the challenges

The pathway for bringing a new medicine to the market is dependent on two sequential processes: achieving market authorization from the regulatory agency, and reimbursement from the payer, who are both looking at the same set of data, but from different perspectives.

In this white paper, Steffen Thirstrup and Carole Longson bring out the different viewpoints between the regulatory assessment and the HTA to guide you in how to best prepare for a positive outcome in both assessments.

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