The evolution of treatment, complex global stakeholders, and local market paradigms all play a part in how a product is perceived by prescribers and payers/reimbursement bodies. Companies need to plan early in development to generate sufficient evidence to support a product’s value proposition. But even under ideal conditions, with breakthrough science and persuasive data, teams struggle to communicate the innovative advantages, the evidence base for and the additional value of their products.

This session offers an exploration of the steps that can be taken to develop and communicate a compelling, evidence-based value story.

During this webinar we will cover:

  • An overview of payer negotiation pitfalls and roadblocks
  • Advice on approaches to developing your value dossier and economic modelling approach
  • Communicating effectively with HTA bodies and payers



Webinar Hosts

Dr Steffen Thirstrup


Professor Carole Longson
Advisory Board Member

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